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Saturday, January 19, 2013

Social Media

Social media now and in near future is not only the method of connecting people but it has become the method of connecting marketers to consumers. Its a powerful tool that has changed the definitions of marketing and sales.
 The term Social media can be defined as "a group of Internet-based applications that build on the ideological and technological foundations of web 2.0." In simple words its a medium or platform that provide people to express them self and it also provide substantial and pervasive changes to communication between organizations, communities and individuals. This subject has been introduce to us in our marketing program which makes our course better. The modern word of marketing is all focused in individual marketing and social media is the best way to do so. As working in a IT company i got a good knowledge about the how the normal Facebook page like could be million dollar revenue for a company and how the popularity of a website could improve the sales of a brand.
      Some of the famous social media sites are Facebook,Twitter,LinkedIn,Pinterest,My space, Google+,DevianArt,Tagged , Orkut, Youtube,Wikkipedia and the list never stops. These all websites are the one with the largest traffic or with a big connectivity in easy words with a largest number users. Facebook has the largest number of users. In early day the most affective way to advertise was newspapers but now its all the social networking sites people check there Facebook before going to bed or when they wake up they tweet when ever they are happy or when the wanna share something with the whole world . This kind of connectivity has linked many people together and it is easier for the marketers to target set of people.
The best example of social media is Justine Biber If social media was not as fast and advance as it now he would still be struggling with the music industry .
     Social media is something which is very important and more than just liking photographs and commenting on status.For us the new marketers its a powerful tool to get better in the field of selling and advertising.


  1. I agree with you Aman; social media has made it much easier for marketers to perform individualized marketing for their customers. Customers can like company pages and they can also leave comments on the pages. This is free word of mouth advertising for the company and can be seen by anyone in the world. It is much easier to get the good word out about a company and it is much cheaper then things such as television ads and radio ads and reaches much more people because it is there forever, with other forms of advertising it is only available for a limited time.

  2. hey aman,your knowledge about social media is quite appropriate. the companies can be in touch with their customers and can provide help whenever their customers want some regarding their products. Social media has made it so much easier. People could have never thought about this 10 years ago and now they are shopping, investing, working and so much more through social media.

  3. I agree with your views with Social Media and Marketing sir. The two go hand in hand in this world since it's the best way to reach everyone. It is true that social media can make a company a lot of money based on views and follows. It seems now that some company's try to measure their success based on their subscriber base. Good read here. But I just have one final question. Who on earth is Justine Biber... is she hot?
    Nick Glover