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Saturday, January 19, 2013

Social Media

Social media now and in near future is not only the method of connecting people but it has become the method of connecting marketers to consumers. Its a powerful tool that has changed the definitions of marketing and sales.
 The term Social media can be defined as "a group of Internet-based applications that build on the ideological and technological foundations of web 2.0." In simple words its a medium or platform that provide people to express them self and it also provide substantial and pervasive changes to communication between organizations, communities and individuals. This subject has been introduce to us in our marketing program which makes our course better. The modern word of marketing is all focused in individual marketing and social media is the best way to do so. As working in a IT company i got a good knowledge about the how the normal Facebook page like could be million dollar revenue for a company and how the popularity of a website could improve the sales of a brand.
      Some of the famous social media sites are Facebook,Twitter,LinkedIn,Pinterest,My space, Google+,DevianArt,Tagged , Orkut, Youtube,Wikkipedia and the list never stops. These all websites are the one with the largest traffic or with a big connectivity in easy words with a largest number users. Facebook has the largest number of users. In early day the most affective way to advertise was newspapers but now its all the social networking sites people check there Facebook before going to bed or when they wake up they tweet when ever they are happy or when the wanna share something with the whole world . This kind of connectivity has linked many people together and it is easier for the marketers to target set of people.
The best example of social media is Justine Biber If social media was not as fast and advance as it now he would still be struggling with the music industry .
     Social media is something which is very important and more than just liking photographs and commenting on status.For us the new marketers its a powerful tool to get better in the field of selling and advertising.